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The Top Hair Mistakes Experts Say People Are Making in 2026
From aggressive brushing to neglecting scalp health, hair specialists warn that everyday habits could be causing unnecessary breakage and hair stress.
According to dermatology research and hair-health specialists, mechanical stress, incorrect detangling and lack of scalp care are among the leading contributors to hair breakage and discomfort, issues that often worsen during winter months and January “reset” routines.
1. Brushing Too Aggressively
Hair fibres are surprisingly vulnerable to mechanical stress. Studies have shown that repeated friction and force applied during brushing can damage the hair cuticle, leading to breakage over time¹.
“People often don’t realise how much tension they’re applying when they brush,” explains Tim Binnington, Founder of Manta. “Hair is at its weakest when it’s stressed, dry or already fragile. Brushing should flex with the hair, not pull against it.”
2. Using the Wrong Brush for Fragile or Thinning Hair
Dermatologists note that excessive tension at the follicle and along the hair shaft can worsen breakage, particularly in individuals experiencing shedding or thinning². Rigid or inflexible combs and brushes may increase stress on both the hair shaft and scalp. “When hair is compromised, whether through hormonal changes, stress or seasonal shedding, flexibility really matters. A brush that adapts to the hair rather than forcing it into shape can significantly reduce unnecessary stress.” Says Tim Binnington, Founder Manta
3. Detangling Incorrectly When Hair Is Wet
Scientific studies show that wet hair stretches more easily and is more prone to snapping³. Dermatology guidance consistently recommends gentle detangling techniques, supporting hair at the root and working in sections. “Wet hair isn’t stronger it’s more elastic, that’s why technique matters just as much as the tool you’re using.” Tim Binnington, Founder Manta
4. Ignoring the Scalp
Research increasingly highlights the scalp as an extension of facial skin, with its own barrier function, microbiome and sensitivity⁴. Cold weather, indoor heating and product build-up can contribute to dryness and irritation during winter months⁵. “A healthy scalp creates the environment for healthier hair. Stimulating the scalp gently, without scratching or irritation, is key especially when people are dealing with dryness or sensitivity.” Tim Binnington, Founder Manta
5. Over-Styling During ‘New Year Reset’ Season
While heat styling itself isn’t inherently damaging, frequent exposure without adequate protection can weaken hair fibres over time⁶. “January is when people try to ‘fix’ their hair quickly, but over-styling fragile hair can compound damage rather than solve it. Gentle routines are far more effective long-term.” Tim Binnington, Founder Manta
Why Gentle Haircare Is Gaining Momentum in 2026
As awareness of hair breakage, thinning and scalp sensitivity grows, consumers are increasingly rethinking the tools they use every day. Gentle hair tools that minimise mechanical stress are gaining traction, particularly among people experiencing shedding, fragility or discomfort at the scalp. Manta’s flexible-bristle brush was designed to move with the hair, bending and flexing to reduce tension during detangling. Unlike traditional rigid brushes, it adapts to the shape of the scalp and hair, helping to minimise pulling and snapping.
For those looking to prioritise scalp care, Manta Pulse uses gentle pulsation to stimulate the scalp and support circulation without aggressive pressure.
Shop the range:
Manta Brush £30Manta Pulse £70
Sources:
Peer-Reviewed & Dermatology Sources:
1. Robbins, C.R. Chemical and Physical Behavior of Human Hair – Mechanical stress and
cuticle damage from grooming
2. Trueb, R.M. The Impact of Mechanical Stress on Hair Disorders – Journal of Investigative
Dermatology
3. Feughelman, M. Hair fiber elasticity and breakage under wet conditions – Journal of the
Society of Cosmetic Chemists
4. Dreno, B. et al. The scalp as a unique skin ecosystem – International Journal of
Dermatology
5. Misery, L. et al. Sensitive scalp and environmental triggers – Clinical, Cosmetic and
Investigational Dermatology
6. Zviak, C. Heat, friction and structural hair damage – Cosmetic Science and Technology
Expert Commentary:
Tim Binnington, Founder of Manta Hair
